RopeStylers x MINI at Goodwood Festival of Speed 2024
FESTIVAL
Ropestylers UK
7/10/20262 min read
RopeStylers x MINI at Goodwood Festival of Speed 2024
In 2024, RopeStylers brought its ropes to the Goodwood Festival of Speed for the first time.
Near Chichester, in West Sussex, England, this is one of the largest motoring gatherings in the world.
As part of the activation designed by experiential agency TRO Experience for the MINI UK brand. Among the cars on display, workshops and brand experiences, one activation stood out for being resolutely human and participative: a double dutch festival show built to turn passing visitors into a genuine crowd.
A First Outing That Set the Tone
Over four days, with several shows a day, the RopeStylers team brought the stand to life with activations combining artistic performance, rhythm and stage presence.
But what made the difference was the standing invitation to the crowd: every time, visitors were invited to jump in themselves, for a few seconds or minutes, depending on how bold they felt in the moment.
Turning Speed Into a Human Pause
In the middle of an event built around motoring performance, the contrast worked in RopeStylers' favour: a moment to slow down, laugh, and take a chance in the ropes in front of other visitors.
This first collaboration with MINI UK confirmed what RopeStylers has stood for since the beginning through its collaborations with event agencies: a brand activation only leaves a lasting impression if it creates an experience, not just a show to watch.
For the duration of each show, the stand became a spontaneous gathering point at the festival, where RopeStylers' professional double dutch show managed to capture attention in an environment already saturated with stimulation.
The Start of a Collaboration
This first appearance at the Goodwood Festival of Speed, made possible by the trust of agency TRO Experience, paved the way for a return the following year, confirming how well the MINI world and the participative energy of RopeStylers' Double Dutch fit together.
Curious to see how this collaboration continued? Discover our return to Goodwood Festival of Speed 2025
And if you're looking for an activation that breaks the mould for your next brand event ? The RopeStylers team is ready to talk
