RopeStylers x MINI at Goodwood Festival of Speed 2025
FESTIVAL
Ropestylers UK
7/10/20262 min read
RopeStylers x MINI at Goodwood Festival of Speed 2025
RopeStylers x MINI UK at Goodwood Festival of Speed 2025: it's at Goodwood House, near Chichester, in West Sussex, England, on the historic estate of the Duke of Richmond, that MINI unveiled MINI Streets, an activation designed by experiential agency TRO Experience.
Among the cars on display, the pop-up barbershop and the climbing wall, RopeStylers brought a different kind of energy to the stand: an interactive Double Dutch show, designed to turn passers-by into an active crowd.
A Show Built Around the Audience
Over four days, several times a day, the RopeStylers team took to the stand to deliver performances combining artistic rope skipping, rhythm and stage presence.
But the real heart of it wasn't the performance alone: every time, the crowd was invited to jump in too, turning curious onlookers into participants for a few jumps at a time. This approach, true to RopeStylers' DNA, makes Double Dutch a space for connection rather than a show watched from a distance.
An Activation Built to Capture Attention and Bring People Together
In the middle of a festival driven by speed and engines, the RopeStylers show brought a different kind of energy: a human moment where people stopped, laughed, and dared to jump into the ropes in front of others. This is exactly the kind of collaboration RopeStylers looks for with event agencies: turning foot traffic into genuinely engaged audiences who remember the brand long after leaving the stand.
The result? A natural gathering point on the stand, plenty of smiles, missed and landed jumps in good spirits, and a brand experience that left a real impression.
The activation designed by TRO Experience earned recognition for it: MINI Streets was a finalist in the Best Brand Activation category at the Event Production Awards, where the project received a Highly Commended distinction — an honour that celebrates the whole activation, RopeStylers' performance included.
What's Next?
A big thank you to the TRO Experience team for their renewed trust and creative vision, which allowed RopeStylers to become a true part of the MINI Streets world.
Curious to see how this collaboration continued? Discover our return to Goodwood Festival of Speed 2024
And if you're looking for an activation that breaks the mould for your next brand event ? The RopeStylers team is ready to talk
